Inside of a environment exactly where tech CEOs typically retain meticulously curated company personas, Mariya Nurislamova stands out for embracing a route that couple of dare to tread. Since the co-founder and CEO of Scentbird, among the major fragrance subscription expert services in North The us, Mariya has tested herself to generally be a ahead-wondering business enterprise chief. But outside of her achievements in the company entire world, she has also emerged being a spiritual information and intuitive teacher, a transformation she shares brazenly as a result of her YouTube channel, “This is often Mariya.”
This convergence of commerce and cosmic consciousness would make Mariya Nurislamova Among the most unconventional—and persuasive—figures in the modern entrepreneurial landscape.
Building Scentbird: A Fragrance Disruptor
Mariya’s business enterprise job took flight in 2014 when she co-Started Scentbird, a company meant to make designer fragrances far more accessible via a month to month membership design. Modeled following Netflix, but for perfume fans, Scentbird swiftly turned a go-to platform for fragrance discovery. Less than her leadership, the corporation grew to serve over seven hundred,000 subscribers, offering use of greater than 800 fragrances from significant world brand names.
With a solid foundation in brand name system, supply chain logistics, and internet marketing, Mariya efficiently captivated undertaking capital, participated while in the Y Combinator accelerator, and served Scentbird scale into a $100M+ income firm. She afterwards expanded her portfolio with Deck of Scarlet, a elegance brand name, and Drift, an auto fragrance company.
But although her status during the startup globe was soaring, Mariya was quietly undergoing a spiritual transformation that might shortly spill into the general public eye.
The Awakening: A Change to Spirituality
All over 2018, Mariya experienced what she described as a spiritual awakening. This inner evolution inspired her to dive into metaphysics, Power perform, meditation, and intuitive channeling. As she deepened her spiritual follow, she started generating information that can help Many others take a look at their own consciousness, ultimately launching her YouTube channel “This Is Mariya.”
The channel, which now has over a hundred,000 subscribers, options a variety of information—guided meditations, soul healing methods, chakra function, and conversations about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and sometimes deeply private. She invitations her viewers to attach with them selves, the divine, plus the unseen energies that form our every day life.
Her followers typically describe her written content as transformative, and he or she has cultivated a deeply loyal spiritual viewers by means of consistent engagement and authenticity.
Controversy for the Crossroads of Identification
While quite a few have embraced Mariya’s dual id, Other individuals have lifted eyebrows—notably as her metaphysical beliefs have become additional publicly noticeable. In 2024, a aspect through the Business of Trend spotlighted The strain among her roles to be a tech CEO plus a spiritual Trainer.
A few of Mariya’s statements—for instance feedback on different therapeutic, extraterrestrial beings, and controversial views on historical figures—sparked backlash from individuals, influencers, and also previous collaborators. Quite a few attractiveness influencers severed ties with Scentbird, citing soreness with Mariya’s spiritual rhetoric. Social media marketing discussion boards debated the appropriateness of her beliefs in relation to her leadership situation inside of a mainstream brand.
In response, Mariya clarified that her spiritual teachings are private and made available less than her initial name only, deliberately separated from her Skilled identification. Nevertheless the controversy opened up a broader dialogue about irrespective of whether general public figures can—or must—compartmentalize their beliefs during the age of transparency.
The facility and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. While many founders strive to take care of a picture of neutrality, she has picked out to point out up as her whole self. This volume of transparency is usually both of those magnetic and polarizing.
On a person hand, her authenticity is refreshing. She provides psychological intelligence and mindfulness to an sector usually targeted solely on scale mariya nurislamova and strategy. On one other, her outspokenness about spiritual matters invites scrutiny, especially in an period when on the web articles can swiftly go viral and provoke powerful reactions.
Still, Mariya’s method speaks into a further cultural shift. As more and more people explore wellness, consciousness, and private development, figures like her—who bridge the spiritual and material worlds—might grow to be far more widespread, not considerably less.
Businesswoman. Mystic. Influencer.
Besides managing her firms and YouTube channel, Mariya has constructed an ecosystem of spiritual choices. She hosts retreats, gives non-public channeling sessions, sells spiritual applications, and has even published a ebook titled 72 Keys to Manifestation. She’s in essence made a parallel company in the spiritual Room—entirely independent from her job at Scentbird, but equally as structured and scalable.
Her spiritual brand, like her splendor manufacturer, is worldwide, polished, and practical experience-driven. It’s very clear that Mariya applies the same degree of concentration and creative imagination to each spheres of her daily life. Whether top a crew of builders or channeling divine Electricity for a guided meditation, she delivers with clarity and conviction.
The Road Ahead
Mariya Nurislamova’s journey raises essential questions about identity, leadership, and public existence. Can a tech CEO also be a mystic? Must small business leaders share their own beliefs with the general public? What transpires when Those people beliefs obstacle common norms?
Whatever the solutions, Mariya carries on to walk her path unapologetically. She signifies a completely new technology of business owners—types who aren’t scared for being sophisticated, spiritual, and multidimensional. Her boldness may Price her some partnerships, but Additionally, it earns her admiration from those who benefit real truth in excess of conformity.
Ultimately, Mariya Nurislamova isn’t just redefining what it means being a CEO. She’s redefining what it means to become full.
Mariya Nurislamova life in the intersection of logic and instinct, organization and spirit, leadership and vulnerability. Her Tale can be a bold testament to living authentically, even though that authenticity comes with hazard. As she carries on to expand her twin empire—each earthly and cosmic—she invitations us all to contemplate what this means to guide with soul.
Whether you see her to be a visionary or possibly a provocateur, one thing is for certain: Mariya Nurislamova is not concerned to interrupt the mold.